If your Facebook newsfeed is like mine then you see Give-A-Way posts everyday. Your friends and family share the posts in hopes that it will increase their chances of winning. (Like buying ten lottery tickets.) It’s only natural that you decided to do one for your business. It’s an easy way to get your name out there in to the world. Want to know the tell tale sign that you don’t have a professional in the social media arena guiding you? Two words: “Share” and “Tag.”
I know you’re thinking. “WHAT?! But I see this all the time.” Yes you do. Don’t make me recite the if your friends jumped off a bridge line. Facebook has rules. Users often violate these rules without realizing that they are breaking the rules. They create give-a-ways based on what they have seen and the cycle continues. Facebook can actually suspend or deactivate your page for not following the rules. The “rules” are actually called the Facebook Terms of Service.
We have gotten lazy about instructions. I’m just as guilty of hitting accept to the long legalease of apps and apple TOS. Facebook however has written their TOS in laymen terms. They even include links to video tutorials to assist the user experience. In the TOS you can find clear cut answers to how to use your Facebook page to best benefit your brand. Sections are designed for specific popular genres/topics of pages.
“Promotions on Pages, Groups, and Events. Communicating a Promotion
If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
The official rules;
Offer terms and eligibility requirements (ex: age and residency restrictions); and
Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals).
Promotions on Facebook must include the following:
A complete release of Facebook by each entrant or participant; and
Acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.
Facebook will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.” (Facebook.com: Terms of Services: Pages, Groups and event Policies. Section 2.)
So, there you have it! Knowing the rules is the first step to understanding what you can and can’t do with a brand on Facebook.
Your next step is your strategy and identifying the audience of your give-a-way. Want to learn how to use platforms in a beneficial way for your brand? Schedule a consultation and personalized tutorial session by filling out the form below.